Melvin “Mel” Berning was appointed President, Chief Revenue Officer, A+E Networks in September 2014. Previously, Berning held the position of President, Ad Sales, A+E Networks since 2012. In his current role, he oversees all revenue generating efforts and strategies for A+E Networks, including A&E® Network, HISTORY®, Lifetime®, LMN®, FYI™, VICELAND™, H2®, LRW®, Military HISTORY®, HISTORY en Español™, Lifetime® Digital and Crime + Investigation™. Berning also oversees Ad Sales Partnerships, Research, Digital Media, Distribution, and the Marketing Innovations group comprised of Consumer Products, Corporate Marketing and Brand Partnerships & Innovations.
Prior to joining A+E Networks, Berning served as President, U.S. Broadcast at MediaVest USA, a division of Starcom MediaVest Group (SMG), one of the world’s leading media services companies. During his tenure, Berning helped the agency secure the reported $800-million Kraft AOR assignment and played a leading role in negotiating several cross-platform deals for the agency’s clients. According to The Wall Street Journal, the $300-million cross-platform deal Berning helped negotiate on behalf of client Procter & Gamble was a “landmark deal” and likely sparked a wave of similar such marketing pacts. Berning’s efforts also earned him recognition from industry publication Electronic Media, which named him “Media Buyer of the Year” in 2000.
Prior to his position at MediaVest, Berning was Senior Vice President, Pricing and Planning for NBC. While at NBC, he held several key posts including Vice President, Network Quality from July 1997 to August 1998; Vice President, Eastern Sales, from August 1994 to July 1997; Vice President, News Sales from September 1992 to August 1994; and Account Executive from February 1986 tao September 1992.
From 1981 to 1986, Berning was at CBS, where he held the positions of Director, Sales and Competitive Analysis for the television network and CBS Cable. Prior to that, he was Director of Financial Planning at the Disney Channel. In 1980, he began his career in the media department of Benton & Bowles.
A cum laude graduate of the University of Virginia, Berning also earned masters degrees in Business Administration and Journalism from Columbia University. He now resides in Larchmont, New York with his wife and their two children.