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A+E NETWORKS FINISHES 2012 WITH MOST-WATCHED YEAR EVER
A&E, HISTORY, LIFETIME, BIO, H2 AND LMN ALL POST YEAR-OVER-YEAR GROWTH – THE ONLY NETWORK GROUP TO ACHIEVE GROWTH ACROSS THE BOARD
PORTFOLIO OF BRANDS BECOMES HOME TO THE MOST HITS IN CABLE
NEW YORK, NY – DECEMBER 19, 2012 – A+E Networks is poised to finish 2012 with the most-watched year ever for the cable network group across all demos. Among the key adults 25-54 demographic, A+E Networks was the only cable network group to have all of its measured networks post year-over-year growth.
The aggregate average primetime audience for A&E Network, History, Lifetime, BIO, H2 and LMN grew by 7% among total viewers, 5% in adults 25-54 and 3% in adults 18-49, versus 2011.
A+E Networks also had the most hits in cable (scripted and unscripted) in 2012, with 24 series posting at least 1 million viewers in the key adult 25-54 demo, including A&E’s “Longmire” and “Duck Dynasty,” HISTORY’s “Pawn Stars” and “Swamp People,” and Lifetime’s “The Client List” and “Dance Moms,” among others. The network group is home to an astonishing 27% of all programs on cable with more than 1 million viewers in the demo. On the unscripted side, A+E Networks controls 3 of the top 5 and 5 of the top 10 shows on cable in total viewers, including having cable's most-watched unscripted series (“Pawn Stars” on HISTORY).
“2012 marked the best year in the 28 year history of the A+E Networks group,” said Abbe Raven, President & CEO of A+E Networks. “At a time when most of our competitors are experiencing year-over-year declines, it is incredibly rewarding to see all six of our core networks posting growth and to be the home to two of the top five entertainment networks in cable. It’s a testament to the enduring strength of our brands and their continued resonance with audiences, advertisers and the distribution community.”
Additional highlights for each network follow:
2012 will wrap up the most-watched year ever among total viewers for A&E. This will also mark an unprecedented ninth consecutive year of growth in the key adults 25-54 demo, the longest growth streak in cable. Ranking as the #5 entertainment cable network in 2012, A&E has now finished as a top five network in adults 25-54 for five consecutive years.
HISTORY will close out 2012 as its best year ever for the sixth year in a row. Since 2009, HISTORY is the fastest growing network in all of television. With an all original line-up, the network currently has more series averaging over 1 million impressions with adults 25-54 than any other network in cable. HISTORY will finish the year as the #1 non-fiction entertainment network in all key demos, the #1 entertainment destination for men and the #4 cable network (among adults 25-54). And, for the third year in a row HISTORY ranked in the top 5 among all key demos.
Lifetime is set to post its strongest year-over-year growth among key demographics in more than a decade, while also reaching its youngest median age in 16 years. 2012 will mark growth of 4% among total viewers in 2012 vs. 2011, its strongest growth in seven years; 15% with women 18-49, its strongest in 14 years; 9% in both adults 18-49 and women 25-54, a network best in 11 and 10 years, respectively; and 4% in adults 25-54, Lifetime’s best year-to-year jump in a decade. Lifetime ranked as the number five cable network among women 25-54.
2012 was BIO Channel’s best year ever across all demos. BIO had explosive growth of 30% among adults 25-54, 37% among adults 18-49 and 25% among total viewers, versus 2011. 2012 was also BIO’s youngest year ever with a median age of 49.
2012 was H2’s best year ever across all key demos. Among adults 25-54, the network grew by and incredible 36% and among men 25-54 H2 grew by 32%, versus 2011.
LMN posted growth of 3% among adults 25-54, 4% among women 25-54 and 1% among women 18-49, versus 2011, becoming the number one network among women (among networks with distribution in less than 85 million households).
About A+E Networks
A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks™ is comprised of the following networks and divisions: A&E®, Lifetime®, HISTORY®, LMN™, bio.®, H2™, HISTORY en Espaňol™, Crime & Investigation Network®, Military HISTORY®, LRW™, A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 300 million households in over 150 countries. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.
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