IHEARTRADIO’S SIMON MARCEL BADINTER TO HOST NEW FYI™ RELATIONSHIP-BASED SHORT FORM SERIES “IN BED WITH SIMON” PREMIERING TONIGHT
FYI AND IHEARTMEDIA FORM PROMOTIONAL PARTNERSHIP
NEW YORK, January 3, 2017 – FYI is teaming up with iHeartRadio’s French romance expert, Simon Marcel Badinter to create original content with the new relationship-based, year-long short form series, “In Bed with Simon.” The network is also partnering with iHeartMedia on cross-promotional opportunities across iHeartRadio, its all-in-one streaming music and live digital radio service. The first two minute episode of “In Bed with Simon” will premiere tonight, Tuesday, January 3 in the 10-11pm ET hour. New episodes will air every Tuesday night thereafter.
"We are thrilled to partner with iHeartRadio in this unique cross-promotional opportunity for both of our brands,” said Paul Greenberg, EVP & General Manager of FYI and 45th & Dean. "Simon is a charismatic and credible talent who now joins the FYI family of relationship experts in his own buzzy series. His unique perspective on romance and relationships is both smart and entertaining.”
FYI content will be infused across iHeartMedia properties and platforms and within Simon’s popular radio talk show, “The Rendezvous.” Talent from FYI and “In Bed with Simon” will also appear on “The Rendezvous,” creating full synergy between iHeartRadio and FYI.
“FYI and Simon are each talking to millions of people about relationship issues every day, which makes this the perfect match,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Pairing these two allows both FYI and iHeartRadio the opportunity to expand our audience reach, while supporting each other’s programming.”
“In Bed with Simon” will delve into relatable and common relationship and romance issues faced by singles and couples in today’s dating world. Topics discussed will include recent happenings in pop-culture, to dating and love discussions from Simon’s radio show, to themes pulled from FYI’s hit relationship series such as, “Married at First Sight,” “Seven Year Switch” and “Kiss Bang Love,” among others. In each two minute episode, Simon will be joined by guests – real life couples and/or singles plucked right off the streets, who are willing to be candid about romance and delve into the headaches and heartaches of real relationships. Adding to the spontaneity, Simon will host the series in a public setting, in a signature branded bed. “In Bed with Simon” is produced for FYI by 45th and Dean, A+E Networks’ in-house production agency.
For your inspiration, for your imagination or for your innovation, FYI™ takes a modern spin on traditional lifestyle genres by embracing an adventurous and personalized approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people live their lives today, not defined by just one passion or interest. FYI has launched all-new genres, including trend-setting and brand-definitional series, such as Married at First Sight, Arranged, Seven Year Switch, Tiny House Nation, Unplugged Nation, He Shed She Shed and Food Porn hosted by Michael Chernow. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst. The network is available in nearly 70 million U.S. homes and is one of the most upscale entertainment brands in the media landscape. FYI has a young and affluent digital audience, including a robust social footprint that has recently tripled in size. The FYI website is located at fyi.tv, Twitter at twitter.com/fyi and Facebook at facebook.com/fyi. For additional press information and photography, please visit press.aenetworks.com.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.