ALL-new episode premieres on tuesdays at 10 pm
LOS ANGELES, CA (February 4, 2012) – Lifetime viewers were seeing double this January -- not because of lingering effects from New Year’s Eve ringing in 2013 -- rather from Double Divas, the all-new docuseries that offers an eye-opening peek into the world of intimate apparel at Atlanta’s renowned boutique LiviRae Lingerie, where the motto is: “No bust too big or small. We fit them all!” Double Divas is moving to a new night starting this Tuesday, February 5, 2013 with all-new episodes airing at 10:00pm PT/ET immediately following Dance Moms.
Boasting a hilariously unfiltered cast exuding Southern charm and hospitality, Double Divas follows LiviRae owners and “bra fitting besties,” Molly Hopkins and Cynthia Richards, as they display their natural talent helping women with any and all intimate apparel needs. Molly, who has the habit of acting as therapist to her customers, is on a mission to get women in to the right size bras…one cup at a time. Cynthia, LiviRae’s chief designer, brings her creative vision to life by designing sexy and sometimes quirky garments, giving customers an array of selections to spice up her (or his) life. Along with their stunning young apprentice, Loren Schaffer, these bra experts will go to any length to making sure everyone who walks through LiviRae’s doors finds the right lingerie that highlights their beauty and unleashes their sexuality – no matter their shape or size...or occasion. The series will follow the ladies as they travel across the region in their LiviRae brassiere branded truck on their way to fittings, bridal showers and various other bustier business. In the end, the two mavens make a dynamic duo that spreads their heart, soul and laughter with clients – wives, girlfriends, husbands and boyfriends – seeking answers to questions typically reserved for the bedroom.
Named after their daughters Olivia and Rainey, LiviRae Lingerie was launched in 2006 by Molly and Cynthia, who originally became friends while working together in a lingerie shop, where they saw an opportunity to expand the business of intimate apparel in the South. Through tremendous odds, lots of laughter, a few tears and multiple maxed out credit cards, LiviRae has grown to become a must-stop for women on shopping sprees, whether they are looking for a simple bra or a fishnet stocking to wear for more desirous situations. When it comes down to running the boutique, Molly works the business side while Cynthia is in charge of creative design. The two take opposite approaches to every situation, clashing often, but always love and enjoy each other as dear friends shaping the intimate apparel world one bra at a time!
Double Divas is produced by NorthSouth Productions, with Charlie DeBevoise (Say Yes to the Dress: Atlanta) and Mark Hickman (Say Yes to the Dress: Atlanta) executive producing, and Jenifer Fiason (Extreme Makeover: Home Edition) and Kathleen Blake (Say Yes to the Dress: Bridesmaids) co-executive produce, along with Rob Sharenow, Gena McCarthy and Colleen Conway Grogan of Lifetime.
A+E Networks will handle global sales of Double Divas.
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.