January 10, 2017 Ellen Wray
ellen.wray@aenetworks.com
212-351-0422

HISTORY's New Unscripted Series "Detroit Steel" Premieres Saturday, January 28 at 10PM

 

HISTORY’S® NEW UNSCRIPTED SERIES ‘DETROIT STEEL’ CELEBRATES THE MOTOR CITY’S RICH AUTOMOTIVE LEGACY BY BRINGING CUSTOM RIDES TO LIFE

SERIES PREMIERES SATURDAY, JANUARY 28 AT 10 PM ET/PT

New York, NY—January 10, 2016—HISTORY’s® new unscripted series “Detroit Steel” celebrates the Motor City’s automotive legacy by creating rare, custom rides that mix Detroit’s celebrated past and its evolving future. Adam Genei and the team at his car customization shop, Mobsteel, give vintage cars a modern, mean look when the eight episode series premieres Saturday, January 28 at 10PM ET/PT on HISTORY.

From the days of Henry Ford and the Model T, Detroit has always been where car legends are born.  Though the city has had its ups and downs, Genei and his wife and co-owner, Pam, are committed to fostering American engineering and bringing back Detroit one car at a time.  Like their slogan says, Mobsteel, along with Adam’s sister business Detroit Steel Wheels, builds “rides to die for.” From classic cars that call back to America’s automotive roots to muscle cars that need a supercharged rebirth, the team is up for any challenge. Whether they are discovering hidden automotive treasures in a garage, a junkyard, or from a collector, they take full advantage of the history available in Detroit. If they can’t find a part, the Mobsteel team makes it themselves. The end product is a never-before-seen creation that transforms the best of Motown into a one-of-a-kind ride that is the envy of car enthusiasts across the country.

In the premiere episode, Genei is tasked with rebuilding a 1956 Oldsmobile Rocket 88 that is in rough shape, but brings back childhood memories for its owner, who worked in the Oldsmobile plant for over 35 years.  With the help of his welder Steve “Steve-O” Ryan, mechanic Doug Hanes, painter Ron Coan and co-owner Pam Genei, Adam takes the car from scrap metal to a custom ride fit for the 21st century. 

“Detroit Steel” is produced for HISTORY® by Hoff Productions. Executive producers for Hoff Productions are Michael Hoff, Bruce Klassen and Alex Hoff. Executive Producers for HISTORY® are Stephen Mintz and Tim Healy. A+E Networks holds worldwide distribution rights for “Detroit Steel.”

About HISTORY®

HISTORY®, now reaching more than 96 million homes, is the leading destination for award-winning series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network’s all-original programming slate features a roster of signature series including “Pawn Stars,” “American Pickers,” “The Curse of Oak Island,” “Alone” as well as the hit drama series “Vikings.”  The HISTORY website is located at history.com. Follow us on Twitter at twitter.com/history and Facebook at facebook.com/history. For more press information and photography, please visit us at http://press.aenetworks.com

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