September 28, 2017 Theresa Black
Theresa.Black@aenetworks.com
310-407-8519

LIFETIME KICKS OFF NATIONAL WOMEN'S SOCCER LEAGUE PLAYOFFS WITH STAR-STUDDED "PASS THE BALL" PSA FEATURING JULIA ROBERTS, ELLEN DEGENERES, REESE WITHERSPOON, ZENDAYA, JAMES CORDEN AND SOCCER LEGEND DAVID BECKHAM

NWSL PLAYERS ALSO TAKE PART IN SECOND PSA FOR
LIFETIME'S STOP BREAST CANCER FOR LIFE CAMPAIGN

Lifetime and The U.S. Soccer Foundation
Launch Pass the Ball Fan Fest To Provide
High Impact Experience to Underserved Communities

Semifinals Set to Air Live October 7th and 8th
Championship Game Broadcasts Live from Orlando City Stadium October 14

 

Los Angeles (September 28, 2017) -‐ With the NWSL Playoffs just weeks away, Lifetime has teamed up with an all-star celebrity lineup including Julia Roberts, Ellen DeGeneres, Reese Witherspoon, Zendaya, James Corden and legendary soccer player David Beckham for a special "Pass the Ball" PSA supporting the National Women's Soccer League to bring more visibility to the game. The PSA highlights the players as role models, encourages girls to dream big, inspires change and emphasizes standing up for women's rights. Click here to view and share Pass the Ball PSA.

"As one of the few female CEOs in the entertainment industry and a former college athlete myself, I'm enormously proud that Lifetime broadcasts the NWSL games and showcases the power of these incredible athletes," said Nancy Dubuc, President and Chief Executive Officer of A+E Networks. "To have Julia, Ellen, Reese, Zendaya, James and David join together to bring more visibility to the sport and these inspiring players is truly remarkable."

This October in support of National Breast Cancer Awareness Month, Lifetime also launches its 23rd annual Stop Breast Cancer For Life campaign dedicated to fueling breast cancer awareness and research. Partnering with the NWSL and the Breast Cancer Research Foundation, a powerful and poignant series of PSAs featuring Orlando Pride goalkeeper Ashlyn Harris along with her team will be available to network affiliates to run locally nationwide. Harris was deeply impacted by her grandmother's fight with breast cancer and is passionate about bringing awareness to the disease. Click here to view and share PSA.

To further encourage the love of the game, Lifetime and the U.S. Soccer Foundation have joined forces to travel around the country for the Pass the Ball Fan Fest, providing high-impact experiences at local youth tournaments. The tour will stop in St. Louis where former NWSL and U.S. Women's National Team player, Lori Lindsey, will make an appearance. Since her retirement, Lori has been dedicated to growing the game and ensuring that soccer promotes a culture of inclusion. The Fan Fest will also visit Northern Virginia, culminating in Orlando for the Championship Game. Fan Fest activities include professional soccer freestyle performances; soccer juggling lessons; player meet-and-greets; a soccer-themed ball pit; giveaways and prizes; unique photo ops, and more. Lifetime is also working hand-in-hand with the U.S. Soccer Foundation’s Safe Places to Play program, partnering to build and fund mini-pitches (small, customized soccer areas with a quality playing surface), which help to transform underserved communities and create safe locations for youth to enjoy the beautiful game. The Pass the Ball Fan Fest will make its final stop at a groundbreaking mini-pitch ceremony, dedicated by Lifetime as part of the Safe Places to Play initiative, in Orlando the weekend of the Championship.

The 2017 NWSL Championship and semifinal matches will be broadcast live on Lifetime this October. The semifinal teams include the Portland Thorns FC, Orlando Pride, North Carolina Courage and Chicago Red Stars. Portland will host the first semifinal on Saturday, October 7th at Providence Park in Portland, OR. On Sunday, October 8th, North Carolina will host the second semifinal at Sahlen’s Stadium in Cary, NC. Both semifinal matches will kick off at 3:30 pm ET/12:30 pm PT. The winning teams from the semifinals will face off at the 2017 NWSL Championship on Saturday, October 14th at 4:30 pm ET/1:30 pm PT from Orlando City Stadium in Orlando, Florida. All three games will also be available for both live and on-demand streaming via the Lifetime iOS and Android apps and MyLifetime.com. Tickets are available online at www.NWSLchampionship.com and by phone at 1-855-ORL-CITY.

About NWSL

The National Women’s Soccer League (NWSL) is a ten-team Division-I women’s professional soccer league featuring national team players from around the world. The clubs are the Boston Breakers, Chicago Red Stars, Houston Dash, FC Kansas City, North Carolina Courage, Orlando Pride, Portland Thorns FC, Seattle Reign FC, Sky Blue FC, and the Washington Spirit. Based in Chicago, the NWSL is supported by the Canadian Soccer Association and the United States Soccer Federation. For more information about the NWSL, log on to the league’s official website at www.NWSLsoccer.com.

About U.S. Soccer Foundation

The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports.

About Lifetime

Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. The critically acclaimed UnREAL, Project Runway, Dance Moms, Bring It!, The Rap Game, Married at First Sight and Little Women franchises anchor the network’s programming, in addition to its over 25 original movies annually that continue to define the TV movie genre. In 2015, Lifetime launched Broad Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers to make its content which totals over 450 original hours. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.