New Twitter Sweepstakes with Cash Prizes Allows Fans to Play Along with Each episode in "Project Runway Runway Recall"
New York, NY (January 10, 2013) – A team is only as strong as its weakest link…but only ONE Project Runway designer can be the winner, so who will play nice and who won’t this season? As 16 talented designers from across the country arrive to The Big Apple, they will have to prove they can create, construct and collaborate their way to Fashion Week for Project Runway Season 11 -Teams Edition, premiering Thursday, January 24, at 9pm on Lifetime. In the premiere episode, the designers will use New York as their inspiration to create their garments but discover working in teams for the entire season will challenge their patience and creativity. The designers will have to watch their backs while keeping their eyes on the prize as they work together to impress Heidi Klum, Tim Gunn, Nina Garcia and featured judge Zac Posen and guest judge, Season 4 Project Runway winner Christian Siriano.
The Project Runway, Season 11 designers are:
Fans can prove they’ve been paying attention by playing along each week with the brand new “Project Runway Runway Recall” on mylifetime.com. Twitter users can login to their accounts and follow @ProjectRunway to play along each week and attempt to correctly identify three details from the latest episode. Every board played is an entry into a weekly sweepstakes for a prize of $1,000 and every winning board is an entry to win a grand prize of $10,000. Fans will be able to play up to ten times each week. Viewers will also be able to watch full episodes, clips, movies and more of their shows with the new Lifetime app for iPad.
This season’s victorious designer will receive $100,000 from L’Oréal Paris to start his/her own apparel line in addition to a fashion spread in Marie Claire magazine, a 2013 Lexus GS 350, a $50,000 technology suite by HP and Intel to create his/her own vision and run his/her business and the opportunity to design and sell an exclusive collection at Lord & Taylor. The model paired with the winner of Project Runway will also appear in the designer's Marie Claire editorial feature and receive $25,000 from L'Oréal Paris EverStyle.
ABOUT PROJECT RUNWAY
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor Tim Gunn and judges Nina Garcia and featured judge Zac Posen.
Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Entertainment. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Jonathan Murray, Sara Rea and Colleen Sands of Bunim/Murray Productions, Heidi Klum, and Jane Cha Cutler and Desiree Gruber of Full Picture Entertainment. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce.
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC is active in television production, led by former Miramax Films President of Production Meryl Poster, who returned to the company in 2010 as President of Television. TWC is the production company behind such hit shows as the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Mob Wives Chicago and Big Ang, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies’ Detective Agency which also received a Peabody Award. The company is currently in production on the upcoming TLC reality series Trailer Park Lives and pre-production on the martial-arts epic Marco Polo for Starz and the Lifetime reality competition show Supermarket Superstar hosted by Stacy Keibler. TWC’s other projects in development with network partners include an untitled private eye procedural for FX and The Nanny Diaries developed by ABC with a pilot by Amy Sherman Palladino.
Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.