LIFE IS ENTERTAINING.™ ENTERTAINMENT IS OUR LIFE.
A+E Networks’ programming greatly appeals to educators and young people who are drawn into the visual stories our documentaries tell. We communicate regularly with teachers throughout the country through weekly e-newsletters, and each year we engage with teachers and students through webcasts and workshops. The Idea Book for Educators® reaches 600,000 teachers twice a year, offering fresh insights into the ways they can energize their classrooms.
Lifetime® is dedicated to mentoring the next generation of bright, independent and successful young women. Through mentorship pairing events with high-profile trailblazers in every industry, college tours for soon-to-be high school graduates, along with on-air and online resources to inspire our audience to get involved in a young girl’s life, the network is proud to lead the largest mentorship effort in the company’s history. Lifetime believes in the power of positive role models to influence and enhance lives.
A&E® Network has extended its Real Life. Change.® campaign through a new multi-platform brand initiative, Project Startup. A&E’s unique brand of original programming emphasizes the new entrepreneurial spirit in the nation today. A&E’s Project Startup was created to support a new wave of entrepreneurs and innovative thinkers to help bring their businesses to life. A&E works with the crowdfunding platform RocketHub to identify key entrepreneurs who have innovative projects in development.
A+E Networks employees are actively engaged in their communities, volunteering their time and expertise to help others in need. Employees in New York and Los Angeles have helped provide food and shelter to needy families through volunteer efforts at Habitat for Humanity, the Food Bank for New York City and the Los Angeles Regional Food Bank. In the aftermath of Hurricane Sandy, A+E Networks employees were on the front lines, assisting local organizations in the New York, New Jersey and Connecticut regions as they served those affected and helped communities rebuild.
The possibility of change is a key theme in A&E® programming. Building upon this theme, A&E’s outreach initiative inspires and encourages people to make changes in their daily lives. Working with the crowdfunding engine RocketHub through our Project Startup campaign, A&E boosts the efforts of entrepreneurs and shines a spotlight on innovative new business ideas. Our partnership with the Mentor Foundation helps give young people the tools they need to succeed through community workshops, school-based programs and more.
HISTORY’s Thank a Veteran at Work campaign encourages corporations and organizations to thank the veterans in their workplaces and salute their commitment to service, past and present. We work closely with the U.S. Department of Veterans Affairs on this initiative. In 2010, we launched a PSA campaign to remind all Americans to thank veterans in our communities. We were honored to have First Lady Michelle Obama and Dr. Jill Biden, Mayor Michael Bloomberg and others film PSAs as part of this campaign. We provide easy tips for how employers and employees can say thank you to veterans in their organizations as part of this program. HISTORY also encourages all employers to include veterans while recruiting for their new hires.
Through our Take a Veteran to School Day program, HISTORY helps connect veterans with local schools and communities nationwide. Take a Veteran to School began in one Connecticut school in 2007 and has grown to include over 10,000 schools in all 50 states. From the greatest generation to the latest generation, veterans have shared their stories and received the appreciation of all ages of students and community members. As part of this initiative, HISTORY provides free materials including lesson plans, how-to guides, and streaming video resources. A dedicated website, Veterans.com, allows easy access to resources and links to organizations that support veterans and their families.
HISTORY® works to advance history education and preservation with its Save Our History (SOH) program. SOH provides grants to several special projects each year to help preserve valuable sites and stories nationwide. As part of this program, we provide useful materials including an educator's manual, how-to guides, lesson plans, and volunteer guidelines. This program helps preserve and publicize vital aspects of our nation's history while connecting schools, organizations, and cable affiliates to their local heritage.
For over 15 years, the Stop Breast Cancer for Life initiative has offered women the most up-to-date and comprehensive information about breast cancer. We reach and mobilize women and families in millions of homes across the country, working with our cable affiliate partners, sponsors and leading nonprofit organizations. Lifetime has also collected more than 25 million petition signatures on myLifetime.com, and for 13 years has urged Congress to pass the bipartisan Breast Cancer Patient Protection Act. Lifetime’s petition signatures have been used during Congressional testimony and entered into the official Congressional record. In conjunction with its distribution partners, Lifetime supplements its national outreach with a local campaign effort reaching over 60 million cable subscribers.
In commemoration of the 150th anniversary of the American Civil War, HISTORY® invites all Americans to help preserve Civil War sites and stories through the Give 150 national campaign. Give 150 donations go directly to the Civil War Trust and the National Park Foundation, both non-profit 501 (c) 3 organizations, to help protect Civil War sites and lands, and support their interpretation. Through this campaign, HISTORY also provides information for the public about how to actively give back to their communities through service and preservation projects. Give 150 is just one aspect of an extensive four-year initiative to observe the 150th anniversary of the Civil War.
First launched in 1992 and continued through every presidential election cycle, Every Woman Counts is dedicated to amplifying women’s voices in the political process, encouraging them to register to vote, speak out on the issues they care about and run for office. Working with media and nonprofit coalitions, the campaign activates women across the country and provides a forum to highlight the issues women care about most, including child care, pay equity and women’s health. The campaign also includes extensive information online, women’s events at both national conventions, contests for Lifetime’s audience, public service announcements, candidate trainings and voter turnout drives.
HISTORY produces and donates short videos to museums and historic sites in Europe and the U.S. with the guidance of curatorial staff and historians. These original pieces are deftly woven into exhibitions in many of the world’s most prestigious sites and institutions. Our videos are featured in over 60 exhibitions at sites including the Smithsonian National Museum of American History, Gettysburg, Ellis Island, Pearl Harbor and the Tower of London.
A+E Networks International™ features channels and programs that are available in more than 150 countries throughout the world. In addition to our rich programming content, we have forged alliances with international institutions and museums throughout the world. In 2011, HISTORY formed a partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to promote the importance of historic preservation and World Heritage sites globally. From our video integration in Tower of London exhibitions to historic preservation of Hakka Tulou dwellings in China, A+E Networks connects with local communities throughout the world.
Inspired by our hit series Army Wives, Lifetime continues to celebrate, support and advocate for military families, veterans and members of the armed services across the country. The cast often volunteers with our partner organizations, bringing awareness to critical issues facing those serving our nation. Special events with military families have taken place at Fort Bragg and Walter Reed Army Medical Center. Lifetime helps the audience stay informed through public service announcements about how to make a difference for military families in local communities.
BIO.® works with the U.S. Conference of Mayors on the Biography Project for Schools, which provides teachers with a colorful educational manual and other tools to help them incorporate the study of important individuals into their classrooms and to help students explore the lives of those who have made an impact on our world. The BIO. Classroom website is an interactive resource with free educational materials designed to encourage the use of Biography® in the classroom. We feature a “Bio of the Month” lesson plan based on programs aired during the commercial-free BIO. Classroom hour, which airs each Tuesday at 7am/6c.
As the only member of the Cable in the Classroom Foundation to provide free Spanish-language teaching materials, HISTORY en Español™ takes its commitment to education and the Latino community very seriously. To celebrate Hispanic Heritage Month, HISTORY en Español features lesson plans and biographies of significant Latino leaders and events from throughout history. Each issue of The Idea Book for Educators, our free biannual publication for teachers, features a special Spanish-language HISTORY en Español lesson plan for the classroom.