A+E NETWORKS® LAUNCHES HISTORY TRAVEL™ TO BRING HISTORICAL CONTEXT TO GUIDED GLOBAL EXPERIENCES
A+E NETWORKS® LAUNCHES HISTORY TRAVEL™
TO BRING HISTORICAL CONTEXT TO GUIDED GLOBAL EXPERIENCES
NEW YORK – May 12, 2022 – A+E Networks® has partnered with educational travel provider Academic Travel Abroad (ATA)™ in a multi-year agreement to launch HISTORY Travel™, a curated experience that bears The HISTORY® Channel brand and embodies its sensibilities. The program launch was announced today by Lance Still, senior vice president, Consumer Enterprises, A+E Networks.
HISTORY Travel™ is a series of domestic and international destinations and itineraries inspired by the most fascinating events and people in history. Each tour is designed and led by HISTORY® Channel-approved, world-renowned historians and local experts to uncover new ways for travelers to experience historical places and bring context to the events and cultures that have shaped the present day.
“We’re all looking for more meaningful experiences, and HISTORY Travel will enable adventurers to connect more deeply to people and places,” said Still. “Providing expert historical context to these curated destinations is a new way to engage our core audiences, and also expand the brand to curious history-buffs seeking a trusted source to help them make the most of their travel experience and connect to the larger historical picture.”
“As a company formed in the aftermath of World War II, we are delighted to work with such an iconic brand to bring history to life through one-of-a-kind travel experiences,” notes Kate Simpson, President of Academic Travel Abroad.
Beginning in November 2022, the first trip touches down in the Jazz-fueled city of New Orleans. Trips to follow include Gettysburg & Antietam, Yellowstone National Park, Pearl Harbor, England, France, Greece, and Italy. The sites and itineraries are designed for history enthusiasts curious to explore the stories of the most oft-traveled destinations and the perspectives of the people that made those locations notable; walk in the footsteps of Winston Churchill’s England or revel in the legacy of jazz legends like Louis Armstrong in New Orleans—all under the guidance of expert historians.
HISTORY Travel™ was created and is managed by Academic Travel Abroad™ for The HISTORY® Channel.
Detailed itineraries and more information can be found at www.historytravel.com and adventurers can follow the conversation at #HISTORYTravel.
HISTORY Travel™ logo and photo assets available here.
ABOUT ACADEMIC TRAVEL ABROAD (ATA)
Academic Travel Abroad™ is an educational travel provider for some of this country’s most prestigious organizations. Riding the post-war wave of interest in travel to Europe, ATA launched operations in 1950 by assisting universities and cultural institutions in the creation of group travel programs for their members. Today, ATA is a leader in cultural and educational group travel with over 70 years of experience and an expansive network of experts worldwide, ATA curates travel experiences for intellectually curious adults that delve beneath the surface, access the authentic, and shun the touristic. HISTORY Travel™ is created and managed by Academic Travel Abroad™. Connect with us on Facebook at facebook.com/AcademicTravelAbroad and LinkedIn at linkedin.com/company/academic-travel-abroad.
ABOUT A+E NETWORKS
A+E Networks® is a global content company comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY® Channel, LMN®, FYI®, and VICE TV®. A+E Networks’ portfolio extends across platforms and genres with a scripted production division, A+E Studios™; unscripted production studios, Six West Media™; and Category 6™; and independent film unit, A&E IndieFilms®. A+E Networks Digital™ includes watch apps, games, FAST channels, AVOD, and SVOD products, including Lifetime Movie Club® and HISTORY Vault®; and podcasts such as History This Week™. A+E Consumer Enterprises™ includes experiential/branded live events such as HISTORYTalks™; AlienCon™ and an E-commerce division. A+E Networks International® Includes global branded channels, content distribution and co-productions. A+E Networks’ content reaches more than 335 million households in over 200 territories in 41 languages. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst. Follow us on Twitter at twitter.com/aenetworks and Facebook at facebook.com/AENetworks.
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