FYI Integrates Pinterest Into New Series 'We're Moving In'
FYI™ SOURCES INSPIRATION FROM PINTEREST FOR NEW ORIGINAL SERIES ‘WE’RE MOVING IN’ (WORKING TITLE)
PINTEREST IDEAS FEATURED THROUGHOUT THE SIX EPISODE SERIES FOR A RICHER AND MORE INTERACTIVE EXPERIENCE
NEW YORK, May 8, 2014 – FYI has joined forces with Pinterest, the premier visual discovery tool for finding the things you love and bringing them to life, to create the network’s newest series, “We’re Moving In” (working title). FYI has ordered six half-hour episodes. The television series is among the first to integrate creative direction from Pinterest, and will offer audience engagement beyond the linear viewing experience. The announcement was made today by Jana Bennett, President of FYI and LMN.
No matter how long two people have known each other, the challenge of moving in together and designing their space will always be tricky. While it’s a universal experience, blending styles, tastes and needs can be a daunting task. Each episode of “We’re Moving In” (w.t.) will focus on new subjects – from newly married couples, to roommates, to blended families – in the throes of moving in together for the first time. Utilizing Pinterest for planning and as a source of inspiration for ideas, these newly housemates will make the “important” decisions like picking the perfect paint color to remodeling the kitchen, to deciding which couch stays and which one goes.
A couple may not know where to start when making the leap to sharing a home, and start building a collaborative Pinterest board to get started. Along the way, they can discover and collect ideas for everything from paint colors to styling, and see it come together from Pinterest to real life.
“‘Pinners’ are incredibly diverse and share their passions across multiple interests which are reflected in FYI’s programming,” said Bennett. “By tapping into the highly engaged Pinterest community, we’re able to bring that same unique creativity to the series. ‘We’re moving in’ showcases a relatable subject for the majority of viewers regardless of life stage.”
“Pinterest is a visual discovery tool people use to find the things they love and go do those things in real life,” said Everett Katigbak, Brand Manager, Pinterest. “‘We’re Moving In’ is a creative look at people taking that mission offline, as well as a great example of how a network can integrate with Pinterest to drive inspiration and action. We’re excited to work with FYI to bring the collective power of Pinterest to television in an authentic and meaningful way.”
“We’re Moving In” (w.t.) is being developed internally by FYI. Gena McCarthy and Lauren Wohl will serve as executive producers for FYI.
For your inspiration, for your imagination or for your innovation, FYI™ embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people actually live their lives today, not defined by just one passion or interest. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. For press information and photography please visit us on the web at: press.aenetworks.com.
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