FYI™ POSTS HIGHEST-RATED MONTH IN TOTAL VIEWERS SINCE THE LAUNCH OF THE NETWORK GARNERING YEAR-TO-YEAR GAINS
Continues to Rank as one of Ad-Supported Cable’s Most Upscale Entertainment Networks
NEW YORK, NY – September 28, 2016 – In September, FYI posted its highest-rated month with total viewers since re-brand. The network also saw strong year-to-year gains for the month, including +33% with total viewers and +17% with adults 25-54 versus September 2015. In addition, FYI continues to rank as one of the most upscale entertainment networks on ad-supported cable.
FYI’s increased viewership in September is due in part to season four of the hit docuseries “Married at First Sight.” Season four has seen significant growth to-date with +62% in total viewers from the season premiere to the most recent episode. “Married at First Sight” continues to premiere all-new episodes on Tuesday’s at 8:30pm ET, with the season four finale airing on Tuesday, October 25.
FYI is also pacing year-to-date with double digit growth across all digital platforms. “Married at First Sight” remains a top driver for audience engagement and buzz on both digital and social for the brand.
For your inspiration, for your imagination or for your innovation, FYI™ takes a modern spin on traditional lifestyle genres by embracing an adventurous and personalized approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people live their lives today, not defined by just one passion or interest. FYI has launched all-new genres, including trend-setting and brand-definitional series, such as Married at First Sight, Arranged, Seven Year Switch, Tiny House Nation, Unplugged Nation, He Shed She Shed and Food Porn hosted by Michael Chernow. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. The network is available in nearly 70 million U.S. homes and is one of the most upscale entertainment brands in the media landscape. FYI has a young and affluent digital audience, including a robust social footprint that has recently tripled in size. The FYI website is located at fyi.tv, Twitter at twitter.com/fyi and Facebook at facebook.com/fyi. For additional press information and photography, please visit press.aenetworks.com.
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