Janet Jackson Documentary Reaches over 15.7 Million on Lifetime and A&E
THE QUEEN OF POP REIGNS SUPREME AS OVER
15.7 MILLION TOTAL VIEWERS
WATCHED THE DOCUMENTARY EVENT JANET JACKSON. AIRING ACROSS
LIFETIME AND A&E LINEAR AND ON DIGITAL PLATFORMS
DOC WAS #1 ON CABLE FOR FRIDAY AND SATURDAY PRIMETIME
WITH A25-54 AND W25- 54
DOCUMENTARY WAS TOP SOCIAL TREND
ACROSS ALL TV ON PREMIERE NIGHTS
JANET’S MUSIC SURGES TO TOP ITUNES CHARTS WITH
‘CONTROL’ ALBUM IN THE TOP POP SLOT, ‘RHYTHM NATION’ TOP R&B CHART AND JANET’S MUSIC VIDEOS TAKE ALL TOP TEN POP SPOTS
SNEAK PEEK FOR NEW SERIES
MY KILLER BODY WITH K. MICHELLE REACHES
2.6 MILLION TOTAL VIEWERS, LIFETIME’S #1 NEW SERIES IN THREE YEARS
LOS ANGLES, CA (February 1, 2022) – That’s the way love goes…the love for Miss Janet herself overflowed as Janet Jackson’s self-titled documentary event averaged 3.1 million total viewers across its premiere airings on Lifetime and A&E. Janet Jackson. is cable’s best non-fiction debut since ESPN/ESPN2’s The Last Dance (4/19/20 – 5/17/20) with total viewers, A25-54, A18-49, W25-54 and W18-49. The delivery on Lifetime marked the net’s best non-fiction performance since Surviving R. Kelly (1/3/19 -1/5/19) with total viewers, A25-54, A18-49, W25-54 and W18-49. On A&E, part 4 was the network’s most-watched telecast since Biography: WWE Legends with A25-54 (4/18/21).
The doc also accrued 3.7 million video views across Lifetime and A&E TV Everywhere On-Domain platforms.
With the all the airings on linear and video views on digital, the documentary event reached over 15.7 million total viewers.
On social media, #JanetJacksonDoc ranked #1 across all broadcast and cable television on during its premiere nights. The program garnered 1.1 million interactions throughout airings over the weekend, according to Talkwalker*. #JanetJacksondoc was the top social program over the last year for Lifetime and A&E, and the most social program for Lifetime and A&E, and the most social program for Lifetime since Surviving R. Kelly. #JanetJacksonDoc was also the #1 trending hashtag on Twitter on 1/28.
As a testament to Janet Jackson’s legacy, her album Control rose to #1 on the iTunes US pop chart following the premiere of the doc. Currently, three of her albums – Control, Design of a Decade and Rhythm Nation – have entered the Top 10 on the iTunes US Chart. Eight albums in the Top 20 iTunes US Pop Chart belong to Janet with Control #1, Design of a Decade ranking as #2, The Velvet Rope as #5, Best of Number Ones as #5, Unbreakable as #7 and Damita Jo #10 in the top 10 alone. Additionally, on the US R&B and Soul chart, Rhythm Nation and self-titled Janet albums took the top two positions. Janet Jackson’s music videos filled all slots of the top 10 US pop videos on the iTunes downloads following the airing of the documentary with That’s the Way Love Goes, All for You, Rhythm Nation, If, You Want This, Again, Control, Miss You Much, Escapade and The Pleasure Principle.
Janet Jackson also debuted the new song Luv I Luv, at the conclusion of the documentary.
Lifetime will encore all four hours of Janet Jackson. on Friday, February 4th beginning at 8pm ET/PT. The documentary is also available on VOD, the Lifetime and A&E Apps and on mylifetime.com and aetv.com.
Additionally, Lifetime debuted a sneak peek of the upcoming new transformation docuseries, My Killer Body with K. Michelle, which delivered 1 million total viewers, marking Lifetime’s best unscripted series premiere since 2019. My Killer Body with K. Michelle reached 2.6 million total viewers during its linear airings.
*Source: TalkWalker, owned and talent Facebook, Twitter, and Instagram, conversation Twitter only, rankings are linear (+/- 3 hours of premiere) on 1/28-1/29 total interactions are 24/7 from 1/28-1/30.
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Celebrating over 35 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long-running Stop Breast Cancer for Life, Stop Violence Against Women, and Broader Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers, including women of color, to make its content. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
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