LIFETIME ANNOUNCES GIFT OF A LIFETIME
AS PART OF LIFETIME’S COMMITMENT TO SUPPORTING AND EMPOWERING WOMEN,
BY PARTNERING WITH CHARITIES TO GIVE BACK
TO FIVE DESERVING WOMEN AND THEIR FAMILIES
TO RECEIVE GIFTS FROM BRANDS
AS NETWORK CELEBRATES IT’S A WONDERFUL LIFETIME HOLIDAY SLATE
Charities include Save the Children, #FirstRespondersFirst,Bob Woodruff Foundation, The Pink Agenda and The LAFD Foundation
Brands Providing Gifts Include Vrbo, Mattel, Legos, MGAE, Levi’s, Red Lobster, Albertsons, Bowflex, Freshly,
Door Dash, Lowe’s, KidKraft, Kid Trax, Randalls, Pandora Premium, CycleBar,
Springfree, Radio Flyer, National Geographic Books, Key Food and Baby Bjorn
Marie Osmond Helps Reveal Gifts to Each Family
Los Angeles, CA – Nov 23, 2020 – As the holiday season gets fully underway, Lifetime announces GIFT OF A LIFETIME, as part of the network’s pro-social giveback initiative to partner with standout charities to identify five deserving women and their families to receive the “Gift of a Lifetime” through brand partnership donations. The 2020 charities, who will also receive donations from A+E Networks/Lifetime, are Save the Children, #FirstRespondersFirst, Bob Woodruff Foundation, The Pink Agenda and The Los Angeles Fire Department Foundation.
Marie Osmond, co-founder of the Children’s Miracle Network and star of The Christmas Edition, joins Lifetime to reveal the gifts to each of the families, whose stories will be captured by Canyon Road Films and directed and executive produced by Lara Wickes and Chris Kim. Each story will be shared on mylifetime.com and on Lifetime’s social platforms beginning the week of Thanksgiving and debuting each week through Christmas. Lifetime partnered with Zoe Katz from WCPG, a cause agency, to bring together the charity and brand partners for Gift of a Lifetime.
“In addition to providing much needed entertainment this season with It’s a Wonderful Lifetime, we are honored to help bring these partners together to provide meaningful gifts for these special families,” said Kannie Yu LaPack, SVP, PR, Public Affairs and Social Media, Lifetime and LMN. “To be part of those moments that will help make lasting memories is what the holiday season is all about.”
“A+E Networks not only strives to create top of class programming, we are also committed to contribute to the communities we reach,” said Kim Gilmore, SVP Corporate Outreach and Chief Historian, A+E Networks. “Gift of a Lifetime is just a small way for us to help make the world a better and more vibrant place for these families, especially for the holidays.”
Each woman will receive a customized gift provided by the participating brands including Albertsons, Baby Bjorn, Bowflex, CycleBar, DoorDash, Lowe’s, Freshly, Key Food, KidKraft, Kid Trax, Radio Flyer, Springfree, and Vrbo. As part of their overall gift package, each will also receive:
· a one-year subscription to Pandora Premium
· a variety of toys from Mattel, Lego and MGAE
· a $501 gift card from Levi’s
· a $1000 gift card from Red Lobster
· a variety of books from National Geographic Books
· a full year subscription to the Lifetime Movie Club app
Below are each Gift of a Lifetime recipients’ story:
Kelly O’Neill is a nurse at Mount Sinai Morningside from Leonia, NJ, who has been working tirelessly throughout the pandemic. A mother to a 12-year-old son and one-year-old daughter, who resides with her parents, Kelly made the difficult decision to live in a hotel in order to keep her family safe from catching Covid earlier this year. The day she moved out, she got sick and discovered she did in fact catch the virus. Riddled with anxiety and fear, Kelly eventually recovered and was able to go back to work and move home with her family. Video will roll out week of Nov 23.
Gifts include a special weekend stay at the Vrbo It’s a Wonderful Lifetime Holiday House and additional one-week stay at another Vrbo vacation home; toys from Kid Trax; a $2500 gift card to Key Food for groceries; and products from Baby Bjorn.
Save the Children
Katie Stewart is the executive director of the University United Methodist Day School in Lake Charles, Louisiana where nine of the centers twelve classrooms were destroyed by Hurricane Laura. Committed to keeping the center open, Katie found an alternative space to help keep early education ongoing for the 140 children they serve while the center is being rebuilt. Katie also has a five-year old daughter so knows the importance of early learning opportunities for the community. Video will roll out week of Nov 30.
Gifts include a Lowe’s gift card for supplies in rebuilding the center, Baby Bjorn products for the center and additional toys for the center from Radio Flyer, Kid Kraft and Kid Trax. Katie will also receive a $2000 gift card Albertsons.
The Pink Agenda/Fab-U-Wish
Diagnosed with triple negative breast cancer in 2018, Shaquita Estes has tried to not let the disease take over her life. When she discovered her daughter was experiencing anxiety from her chemo treatments without many resources to turn to, she self-published a children’s book to help other families going through similar challenges. Shaquita also has as a 17-year-old son and lives with her husband in Palmetto, Georgia. Video will roll out week of Dec 7.
Gifts Include a $5000 Door Dash gift card and a Bowflex C6 Bike, Bowflex Cardio Machine Mat, Bowflex X2SE Home Gym, Bowflex SelectTech 840 Kettlebell, Copy of “The Micro-Workout Plan” by Tom Holland, Bowflex Fitness Advisor, and One Year Free JRNY Membership, all courtesy of Bowflex
Bob Woodruff Foundation
Oriana Franklin is a veteran from Cypress, Texas. The single mother of a 10-year-old daughter was deployed to Afghanistan where she was wounded but continued her service before becoming an EMT and helping to train police on mental health emergency response for veterans. Overcoming homelessness, Oriana is currently a farmer in a food desert in Houston, helping to feed the community. Video will roll out week of Dec 14.
Gifts Include a CycleBar At-Home Bike, CycleBar Go Subscription, and in-person membership to a local CycleBar studio; gift cards for Levi’s, a $2500 gift card to Randalls for groceries; and six-months of meal delivery from Freshly
The LAFD Foundation
Jenifer Landis is a firefighter and bilingual paramedic for the Los Angeles City Fire Department. She is the only female firefighter at Fire Station 72 in Canoga Park and just had her 19th year anniversary as a firefighter. During the pandemic, Jenifer is often the first responder on site with patients infected by the virus but she bravely continues to serve her community. When not residing at the station, Jenifer lives in Moorpark, CA with her husband Daryl and three young children. Video will roll out week of Dec 21.
Gifts Include a $2000 gift card to Albertsons, Vons or Pavilions, additional toys from Kid Trax, Kid Kraft and Radio Flyer; and a Springfree “World’s Safest Trampoline”
As the #1 holiday movie destination, Lifetime’s 2020 It’s a Wonderful Lifetime slate, began October 23 and continues through December 25, featuring 34 new movies – the most of any one network – and over 1200 hours of holiday programming. Because the holidays are for everyone, this year Lifetime dives deeper into their commitment for diverse storytelling and inclusivity with The Christmas Setup, the network’s first holiday movie with a LGBTQ romance as the lead story; A Sugar & Spice Holiday, its first holiday movie centered on a Chinese-American family; Christmas Ever After, its first movie starring a lead actor with a disability; and A Welcome Home Christmas, Lifetime’s first movie centered on a military vet, airing prior to Veterans Day.
Celebrating over 35 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies and breakout non-fiction series and documentaries. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long-running Stop Breast Cancer for Life, Stop Violence Against Women, and Broader Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers, including women of color, to make its content. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
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Kannie Yu LaPack | firstname.lastname@example.org