LIFETIME'S FAITH UNDER FIRE: THE ANTONIETTE TUFF STORY PREMIERES AS #1 ORIGINAL MOVIE ON CABLE FOR 2018 ACROSS KEY DEMOS
LIFETIME’S FAITH UNDER FIRE: THE ANTONIETTE TUFF STORY
PREMIERES AS #1 ORIGINAL MOVIE ON CABLE
FOR 2018 ACROSS KEY DEMOS
Lifetime Claims Top 2 Original Movies on Cable Among Adults 18-49
with Faith Under Fire and Cocaine Godmother
Los Angeles, CA – February 1, 2018 – The Lifetime Feature Faith Under Fire ranks as the #1 original movie on cable for 2018 to date following its premiere on January 27 among the key Adults 25-54 (993,000), Adults 18-49 (805,000) and Women 18-49 (560,000) demos in Live+3, according to Nielsen Media Research. Lifetime currently has the top 2 original movies on cable for 2018 to date with Adults 18-49 with Faith Under Fire and Cocaine Godmother starring Catherine Zeta-Jones.
Starring seven-time Grammy® Award winner Toni Braxton, Faith Under Fire also dominated Saturday night among Women 25-54 (704,000), ranking as the #1 program across all of cable in the demo, and garnered 2.4 million Total Viewers in Live+3. Since its premiere, Faith Under Fire and the subsequent special Bio Presents: Antoinette Tuff Story have reached more than 8.0 million total viewers.*
Additionally, the Faith Under Fire premiere was #1 in social interactions for new primetime cable shows on January 27, according to Nielsen Social Content Ratings (excluding sports, news and specials). The movie also trended in the top three on Twitter across the United States.
In Faith Under Fire, Braxton stars as Antoinette Tuff, a struggling single mom from Georgia who heroically averted a tragedy, saving hundreds of lives when she convinced a deranged gunman who stormed an elementary school to surrender. On August 20, 2013, shortly after arriving to work at the Ronald E. McNair Discovery Learning Academy in Decatur, Georgia, Antoinette the school’s bookkeeper, was in the front office when Michael Hill (Trevor Morgan, Abducted), a young man with a history of mental illness, snuck in, armed with an AK-47 and hundreds of rounds of ammunition. As the school went into lockdown, Antoinette was left alone with Michael, who repeatedly threatened to kill everyone. Showing enormous courage and empathy, along with nerves of steel, Antoinette convinced Michael to surrender by using her own life struggles to connect with him. Antoinette’s faith in God guided her through the toughest moments of her life, ultimately preparing her for that fateful day. The film also stars Yaya DaCosta (Whitney) as 911 operator Kendra and Malik Yoba (Empire) as Sergeant Franklin. Antoinette Tuff’s son Derrick, who was diagnosed with Charcot-Marie-Tooth disease, is portrayed in the film by Shalaby Omar (Doubt), a young actor with Spina Bifida.
Faith Under Fire is produced by Sony Pictures Television and based on the book Prepared for a Purpose: An Inspiring True Story of Faith, Courage and Compassion in Crisis by Tuff and Alex Tresniowski. Executive producers are T.D. Jakes (Heaven is for Real), Judith Verno (Masters of Sex), Derrick Williams (Miracles from Heaven), Toni Braxton and Craig Baumgarten (Toni Braxton: Unbreak My Heart). Emmy nominee Vondie Curtis Hall (Abducted: The Carlina White Story) directs from a script written by Laura Harrington and Stephen Kay.
*Source: Nielsen Npower Reach (000s) based on a 1+ Min Qual, 1/27/18-1/28/18, L+3 and most current for Sat 1/27/18 and Sun 1/28/18, P2+, 8 Telecasts
Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. The critically acclaimed UnREAL, Project Runway, Dance Moms, Bring It!, The Rap Game, Married at First Sight and Little Women franchises anchor the network’s programming, in addition to its over 25 original movies annually that continue to define the TV movie genre. In 2015, Lifetime launched Broad Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers to make its content which totals over 450 original hours. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
About Sony Pictures Television
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global production business operating 22 wholly-owned or joint venture production companies in 12 countries around the world. Sony Pictures Television is a Sony Pictures Entertainment Company.