About Beautycon

Beautycon is a global community for content creators, celebrities, fans and brands to come together to celebrate all things fashion, beauty and lifestyle for Gen Z and millennials.

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Case Study

Glam Masters™ on Lifetime®
Hosted by Emmy® Award nominee Laverne Cox, the eight-episode series puts beauty influencers through themed challenges allowing them to put their best face forward to impress Cox, celebrity makeup artist Mario Dedivanovic, YouTube makeup expert Kandee Johnson, and cofounder of Milk Makeup and Marie Claire Senior Fashion Editor Zanna Roberts Rassi. Executive produced by style icon Kim Kardashian West and created by Diana Madison.
The winner of the Glam Masters™ grand prize was crowned the first-ever “Glam Master” and collaborated with Kim Kardashian West to create a limited edition makeup collection for her KKW beauty line. The line was showcased at Beautycon Festival in New York City.

360 Marketing with Lifetime

An example of our lower thirds integration.
“Get The Glam,” a digital series produced and promoted by Beautycon.

2018 Beautycon Festival – NYC, April 21–22

Glam Masters™ Panel (Photo: Dorothy Hong)
Grand Prize Winner Argenis Pinal (Photo: Dorothy Hong)
Grand Prize Winner Pop-Up Shop
Talent Lounge – Glam Masters™ Talent Meet & Greet (Photo: Dorothy Hong)
Talent Lounge – Glam Masters™ Talent Meet & Greet (Photo: Dorothy Hong)
Fans of Glam Masters™ can meet the cast and shop the winner’s products at Beautycon Festival in New York City.

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